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Duncan Firm, P.A. - Arkansas Injury Trial Lawyers

Monday, October 15, 2007

Should Lawyers Advertise? Will you go to court for me?




When Abraham Lincoln was a practicing lawyer prior to getting into politics, Lincoln advertised for clients. He learned how to practice law by going to court, not settling cases quickly. He also was an advovate of legal advertising, especially to the people who were in need of representation.



No matter what type of law a firm practices or your perception of lawyers that advertise, take the premise that there are only a certain number of potential clients. Lawyers and law firms compete for those potential clients, whether it be by name recognition, branding, TV ads, the newspaper, the phone book or a web site.



As a law firm that advertises for new clients, Duncan Firm faces the same challenge many lawyers face. Look at the phone book -- there are hundreds of lawyers to choose from. Watch TV and notice all the TV advertising lawyers. Are they all the same? Do all the advertising lawyers affect lawyers in the courtroom in front of a jury? Will your lawyer go to court for you?



If you are looking to hire a lawyer, you should ask the questions:



Will you go to court for me? Do you have a track record? Talk to me about the cases you've brought to trial. If you have a serious case, these are important questions to ask.





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posted by James Bartolomei at 9:07 AM

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